The Experience

Obviously it is a goal of ours to enjoy unique, memorable experiences in our day-to-day lives but it is also our calling to create those memorable experiences for others.  Whether personally or professionally, whether for ourselves or for those we represent, the impression we give is crucial.  Remaining consistent or "on-brand" as my Graduate Professor of Personal Branding at Fordham, Laura Tessinari, would say allows for this indelible image to resonate with whom we come into contact.

Last week, to mark the beginning of NY Fashion Week, Vogue organized Fashion's Night Out.  This event showed a more human side of  Vogue as the city-wide clothing drive supported 17 AIDS related charities and proceeds from signature t-shirt sales supported the 9/11 Memorial and Museum downtown. 

Hundreds of retailers around the 5 boroughs from boutique to flagship participated providing "on-brand" unique guest experiences to their clientele. Whether partnering with like-imaged brands or generating their own soiree, NYC was bustling, especially downtown. Of my favorites, Adidas showcased a troop of breakers, a local artist designing sneakers and pedi-cabs taxiing guests between their downtown locations.   Club Monaco served champagne in-store while shoppers perused and provided cupcakes from their own vehicle upon leaving.  Also well-done was the Anna Sui for Target pop-up store on Crosby St. just below Spring.  Showcasing the new line based on the styles of Gossip Girl and models who fit the part, this location boasted a line around the block.

As Fashion's Night Out celebrated the industry and the new season ahead, we must consistently check in with ourselves and showcase our victories as well as what is to come. 

With competition becoming more fierce and the world a smaller place, it is crucial that we put forward our best and most accurate characteristics so that we are recognized appropriately.