Diversification and the Anti-Silo

Many fear that embarking on a new endeavor will render deficiency monetary or otherwise; however, more likely than not becoming silohed in experiences eliminates open-mindedness and possibility for productive change.  It is akin to a horse wearing blinders: the only productive path is the next step in the same direction.

Having had the great fortune of working with businesses in industries as film, retail, communications and healthcare over the past few months in providing insight into social media and marketing strategy, it is a great benefit to have an extremely diverse clientele and objectives to satisfy.  The exposure to an array of obstacles has forced my mind to stretch and consider multiple strategies based on these successes and failures as well as the demands in a particular industry.

It is amazing how sources seemingly unrelated may shed light on what may have felt like an insurmountable task previously.  Also, harnessing the similar structural elements of differing industries allows for more innovative solutions in what may have been a historically traditional field.

On a personal note, drawing from experiences in one area of life in order to apply frames of reference to another has proven extremely beneficial.  Whether socially, professionally or otherwise, once a situation is taken out of the heat of the moment and put into larger perspective, the true value is easier evaluated.  At times, the most menial tasks and getting back to basics may cause revelation and generate brilliance elsewhere.  

There is no need to fear the unknown and be wary of its offerings; rather embrace the opportunity of expanding your expertise and self worth! You deserve it!